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Speak Social Promo Video … We Get People Talking About Your Brand

Although there are a variety of projects that we’ve worked on over the past four years, if you ask our team what we do best, the answer is always “creating conversations.” This beauty of a video produced by the talented minds at Abstract Media, gives a little peek into how we set out to create a…

Influencers Spread Equal Rights on Social Media like a Fast Moving Virus
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Influencers Spread Equal Rights on Social Media like a Fast Moving Virus

When I get to the Speak Social office in the mornings, my routine is simple: I take my laptop out of my black messenger bag, plug it in the outlet behind my desk, and open Internet Explorer (no judgments please). I have three homepages that I check regularly: CNN, Facebook and Gmail. Normally, very little…

Au revoir, West Anderson Lane
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Au revoir, West Anderson Lane

“The house you were born in.” It’s a romantic sentiment that equates to an eternal fondness for the place where one takes his or her first breath of life. One visits the place later in life, perhaps during one’s mid-life crisis, and the memories of where one learned to walk, talk and chew with his…

Twitter’s Mute Button is What Should be Muted
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Twitter’s Mute Button is What Should be Muted

You can’t win them all. Sometimes you lose big. Other times, you don’t win or lose … you just stalemate yourself.  That’s exactly what Twitter did when it rolled out the mute button this week. Sure, I have fallen victim to long-winded fools who think in streams of endless tweets. People who like to write novels 140 characters…

A Journalist Wrote this Blog … and I have a Degree to Prove it
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A Journalist Wrote this Blog … and I have a Degree to Prove it

I recently attended a press event for the grand opening of a restaurant. There, sticking out among all the slacks, dresses, and neatly pressed shirts, was a young man, hair in disarray, wearing a black tank top and cargo pants. I was later told, much to my surprise, that this young man, who looked no…

Client Case Study: Black Forest Biergarten becomes The Glass Boot
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Client Case Study: Black Forest Biergarten becomes The Glass Boot

We had an interesting client problem arise last month that the Speak Social team was able to turn into a media win. We also learned quite a bit during the process of solving this problem about new tactics in the old PR game. We thought this story should be shared, and hope the lessons can be…

How Cheerios Scared the Hell Out of Their Facebook Fans
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How Cheerios Scared the Hell Out of Their Facebook Fans

The story was all over the internet on Friday, “If you like Cheerios on Facebook, you’re not allowed to sue us.” General Mills, the overseer of such brands as Chex, Cheerios, and Betty Crocker, changed its legal terms, and what followed was your typical case of the unyielding, unforgiving internet working itself into a frenzy,…

These are the 30 People you will Definitely see at SXSW  (Many of These Describe Us)
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These are the 30 People you will Definitely see at SXSW (Many of These Describe Us)

Article Courtesy:  The Thrillist Whether you plan to jump in head first or stay far, far away — it’s inevitable, SXSW is upon us. We all know that with all the innovation and fun that comes with a festival of this magnitude, so do the people… and boy do they keep coming. And coming. While it’s impossible…

Facebook Purchases WhatsApp (and the youth market) for $19 Billion
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Facebook Purchases WhatsApp (and the youth market) for $19 Billion

Well the financial world is reeling from the news that Facebook’s Mark Zuckerberg would spend $16 Billion in cash plus both public and private stock options for one single application. To us, the reason is simple … retaining the young mind. Zuckerberg is no longer a spring chicken, he’s been at this for ten years…

Three Ways to Improve Foursquare
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Three Ways to Improve Foursquare

With the announcement of Foursquare’s $15 million deal with Microsoft that will see Foursquare integrated with Bing on all Windows platforms, it got the Speak Social team thinking about the struggling Social network. In recent years, Foursquare proved unable to keep up with the draws of more straight-forward location & review platforms such as Yelp and Google…

These Super Bowl Advertisers Know the Equation to Viral Video
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These Super Bowl Advertisers Know the Equation to Viral Video

You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people:  Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment,…

The Grammys’ One Woman Social Media Team
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The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think…

10 Events & Conferences to Attend in 2014
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10 Events & Conferences to Attend in 2014

If we’ve learned anything from past years, it’s that typical January blogs attempting to prognosticate major advancements in the coming year are worthless. The unpredictability of Social Media (who saw Snapchat taking over the world?) and technological advancements makes peeking through a crystal ball impossible; if one wishes to succeed at Social, one must evolve…

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