If you’re going to be on the streets of Austin this year for InnoTech 2012, you just might bump into our fearless leader Brad Bogus as he takes part in a panel discussing marketing automation.   Many businesses inquire about the effectiveness of automating their marketing efforts. When can this cut down on costs and  Continue Reading »

Our writers just can’t understand why people meltdown when it comes to grammar on Twitter. It’s called abbreviation people, and we learned it in grade school! That’s why we were tickled pink to see the latest image macro from our friends over at Grammarly. Well said my friend, well said.  

By this point you must have heard a story or two about a brand or personality tweeting something inappropriate – something they would never want their followers to see or read. From Chrysler – to StubHub’s most recent slip-up – it seems like these things are happening more-and-more.   Could it be that Generation Now is  Continue Reading »

There is an entire audience of potential consumers seeking information on the internet, and your brand may hold the answers they are searching for; but you must engage in the conversations taking place online to find these opportunities. This isn’t new knowledge. Most brands see the need to target audiences online. Where tragedies lie –  Continue Reading »

Brad just wrapped an interview with KVUE about the effect our growing attachment to life online has on our real-life relationships. In his words “cheaters are going to cheat, whether they have Facebook or a lonely night in a bar.”   What’s important is that we take time to care for all of our relationships  Continue Reading »