A Look Back on 2013 from Speak Social’s President, Brad Bogus

Another year has passed, but to us it feels more like three considering all that we experienced in 2013. We were involved in many interesting and significant projects, from SXSW to consulting with the US State Department. We thought now that the year has ended, and another has begun, it would be the perfect time to reflect on the good work accomplished, and the work yet to do.

Here are some of our team’s favorite projects and moments of 2013:


Social Good Summit
We spent the first part of the year focused on continuing our work with the Social Good Summit Austin (SGSA), which you would have read about the same time last year in my address. The major initiative for SGSA was to institute Austin’s very first Work From Home Day, the goal of which was to reduce the cars on the road by 10,000, helping to reduce carbon emissions in the air. We transcended Austin and got the Texas Governor’s Office to sign on as well.

After Work From Home Day, we presented our results during SXSW at Good By Global, an event SGSA helped create with Mashable, the UN Foundation, The World Food Program and the Bill and Melinda Gates Foundation. It was well attended and held a live stream attended by over 9,000 others from around the world. We are very proud of the success of these initiatives.

US State Department Consulting
We also consulted three times with international delegations led by the US State Department this year. The State Dept. hosts numbers of delegations every year of different nationalities comprised of business owners, non-profits, NGOs, educators and activists. These delegates travel all over the nation learning from leaders of different industries. We were very honored to fill the role of US delegates in teaching these differing groups of people about how to use Social Media to drive results, about the lessons we’ve learned through our experiences and what our vision for the future is. Combining the three consultations, the US State Department has facilitated us meeting with delegates of over 22 countries from all over the globe. You can read about them here:  ACTIVISM THROUGH SOCIAL MEDIA & WORKING WITH THE STATE DEPARTMENT.

University Conference Keynote Speech
I had the incredibly opportunity in November to speak to the University Professional and Continuing Education Association (UPCEA) Conference as their keynote presenter. I educated on how to use Social Media to reach the Millennial Generation to 250 people representing the marketing departments of universities all over the nation. This was one of my favorite presentations to give thus far, and had some interesting and fun information about Millennials. Check out a short video about their behavior and beliefs here.

New Clients
This year brought us many other cool opportunities and clients as well. We’ve been able to expand the cities we’ve represented to now include The Woodlands and League City, with New Braunfels joining on in January. We’ve been able to promote the culture, businesses and events that happen in these cities, and we will continue to expand our work in tourism and economic development.

We also have worked with some very exciting brands. If you follow us closely, you’ll notice we upgraded our office coffee situation by working with national coffee brand Cuvee Coffee. The coffee is insanely good, and the people are wonderful; such a breath of fresh air from the normally stifled and stodgy coffee industry.

We’ve also taken the plunge into the print and digital subscription industry through our partnership with Horns Illustrated. Check out the site! We built them a very modern and digitally integrated web application, and it’s pretty cutting edge for the publication industry. The greatest part of the system lies behind the curtain, though. We’ll happily explain it to you if you ask nicely.

Top Secret
Of course, this year was also about scheming and hatching new plans for next year. Well we have some great secret projects currently in the works that will see life in 2014. I can’t tell you too much, but let me just say this: you can expect to see a software application to ease the nightmares of small business owners for Social Media, and you can expect us to be producing the highest return on digital advertising achievable in our industry. These may be tall claims, but we find them to be worthy challenges.

We had so many more great experiences last year, but it would take too many words to describe it all. The best way to keep up with our work and events over the year is to follow our blog. Just enter your email on the right side of this article or at the bottom, and you can find out whether we end up overcoming those worthy challenges or not!


Here’s to a Happy & Successful 2014,




Brad Bogus

Brad has spent over 10 years in the digital multimedia industry. In 2010, he started Speak Social, a digital marketing and advertising team that defies the traditional agency model. Brad has multiple industry related articles published online, has spoken on many panels and presented on Social Media, Search and the future of Online Marketing, including during SXSWi, and has appeared on numerous news stories and radio interviews on the industry. Brad is also a celebrated trainer and has educated Fortune 500 companies, entrepreneurs, and the US State Department alike on Social Media strategy and implementation. Speak Social creates the strategies and campaigns for brands utilizing all forms of Social Media for marketing, advertising, sales, crowdfunding and PR.

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