Daily Archives: October 31, 2013

The Sales & Marketing Problem – How to Dissolve this “Continental Divide”
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The Sales & Marketing Problem – How to Dissolve this “Continental Divide”

  One benefit of analyzing companies from the outside-in is that I pick up on many things in an organization that often go un-noticed by leadership. For instance, I can assess what’s wrong with a marketing strategy in a way that a CMO cannot, because I have an unencumbered perspective. I most often observe that…

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