Daily Archives: December 10, 2013

Tracking Social Media Results Starts with Looking at ALL the Numbers
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Tracking Social Media Results Starts with Looking at ALL the Numbers

OH the age-old debate … how do we track the ROI of Social Media? I love this debate. Although “age-old” really only encompasses the last 3 years or so, it’s the most frequently debated and discussed topic in marketing today. There are many opposing viewpoints on the answer: some disbelieve the ability entirely, others point…

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