Daily Archives: May 20, 2014

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Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution…

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Case Study: SEO Works its Magic for Georgetown Law Office Traffic

The Dick Law Firm is a competitive law office that was being severely underserved by their traditional media spend. Shawn Dick and Stephen Hesse are accomplished defense attorneys who were simply being outspent by their competition and therefore not seeing the results. They pulled almost all of their marketing spend and decided to move it to web-based marketing. Speak Social…

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