Daily Archives: September 12, 2016

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Traditional PR Lacks Trackability, but Still Necessary for a Successful Campaign

Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and…

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