Articles by Andy Gonzalez

Andy Gonzalez

Andy focuses on capturing the attention of the communities that he builds for Speak Social. Our campaigns include various moving parts on multiple Social channels. A previous Project Manager for Integrated Technologies Inc., Andy held projects together with years of experience in streamlining process and communicating efficiently. These talents have made him a sought after Community Manager, earning him an invite-only position on the Klout Squad; something only awarded to those who prove their worth in Influencer Marketing. His success has also earned him the distinction of Rising Star in Social Media from Finger Candy Media. His blogs appear on Social Media Today,, FuseTV and Most recently, he was written about on for his charitable online work with Team Adalia Rose. Andy Gonzalez on Google+ @AndyViral


Twitter’s Mute Button is What Should be Muted

You can’t win them all. Sometimes you lose big. Other times, you don’t win or lose … you just stalemate yourself.  That’s exactly what Twitter did when it rolled out the mute button this week. Sure, I have fallen victim to long-winded fools who think in streams of endless tweets. People who like to write novels 140 characters…


Traditional PR Lacks Trackability, but Still Necessary for a Successful Campaign

Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and…

The Grammys’ One Woman Social Media Team

The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think…


Google Analytics, You Failed Me for the Last Time

One major rule of Social Media marketing is to track everything, and at Speak Social we take that responsibility very seriously. When certain content goes out for clients that I suspect will perform well, I monitor its performance closely. I pride myself on knowing when and where every click happens. That is where this story…

Online Review Crybabies

Are You Really an Elite Reviewer, or just an Online Crybaby?

  Online reviews … what a tangled web of opinions, truths and lies our world has weaved. Businesses have built entire operations around monitoring this monster. At Speak Social, Review Monitoring is one of the many important online services that we offer to brands. On a daily basis, we comb through review after review, thanking…

Facebook Graph Search Safe for Children

As Parents, We Need an Online Dashboard to Monitor the Social Presence of our Children

    The world of Social Media has changed forever – again. That’s right, I know we’ve said it before, but this time I mean FOREVER. What can we credit with this permanent shift in Social thinking? Facebook Graph Search. If you don’t know what Graph Search is all about, I suggest you do a…

Blog Spam

I Hate How You Shared This Blog

  No, I’m not talking about you, nice lady that shares articles she likes … I’m talking about YOU! Yes you Mr. Spamtastic. You know what I don’t get about you? There is absolutely no way on God’s green earth that your methods of batching and blasting tweets has ever paid-off for you.  Yet, you…

Twitter Scandal

An Accidental Tweet: The Internet’s Version of the Sex Tape

By this point you must have heard a story or two about a brand or personality tweeting something inappropriate – something they would never want their followers to see or read. From Chrysler – to StubHub’s most recent slip-up – it seems like these things are happening more-and-more.   Could it be that Generation Now is…


We Give Klout +K for Rollout of New Site Features

Starting today, and continuing throughout the upcoming weeks, Klout will unveil a redesign of their site accompanied by a new scoring system, and set of features. Though Klout users will be able to see their new Klout scores today, the redesign of the site will be a gradual roll out process.   The last few…

Facebook Spam

Slacktivism Won’t Change Our World, so Stop NOT Trying

LINK TO SHARE:   I see a trend that is disturbing, frustrating and most certainly annoying. It is likely that your Facebook feed is littered with the images of American soldiers returning home, abused puppies, Jesus on a cross, cancer victims and anything else that has the potential to tug at your heart strings. Attached…

Social Media Blog

20 Reasons Why Your Blog Sucks

My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way knowledge, or thought leadership. However, our community of Social Media professionals share these blogs based…

Social Media Marketing

Communities are Bullsh*t

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble,…

Social Media Marketing

Social Media Cries a River: Thank You, Klout

Klout’s new algorithm came, saw and shook the world for many Social Media professionals. Over the past few weeks, the blogosphere has been saturated with anti-Klout articles. People scoured the interweb (I love that word) for every possible story, sourcing any and all material that discredits Klout by highlighting even the smallest chink in their…

Engagement for B2B

The B2Bs of Social Media Engagement

  Engagement in its simplest form has changed very little throughout history. People still look for answers, and others provide solutions. Social Media marketing will not reinvent the engagement wheel. However, it has reshaped that wheel to fit this new vehicle of message distribution. As Social Media marketing moves out of infancy, and is further…


Klout Adds Facebook Fan Page Feature

  About a month ago, Klout unveiled another round of major changes to their platform. The most exciting of these changes (at least according to us) is the ability to link Facebook fan and business pages to the Klout account of our clients. It’s OK if this is news to you, this change flew completely under the radar. Klout did not post an…

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