Blog-Title-Cards--GrammysSocialMedia

The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think …

Theory_Google-Analytics-Fail

Google Analytics, You Failed Me for the Last Time

One major rule of Social Media marketing is to track everything, and at Speak Social we take that responsibility very seriously. When certain content goes out for clients that I suspect will perform well, I monitor its performance closely. I pride myself on knowing when and where every click happens. That is where this story …

Blog Spam

I Hate How You Shared This Blog

  No, I’m not talking about you, nice lady that shares articles she likes … I’m talking about YOU! Yes you Mr. Spamtastic. You know what I don’t get about you? There is absolutely no way on God’s green earth that your methods of batching and blasting tweets has ever paid-off for you.  Yet, you …

Facebook Spam

Slacktivism Won’t Change Our World, so Stop NOT Trying

LINK TO SHARE: http://goo.gl/Bg4Sr   I see a trend that is disturbing, frustrating and most certainly annoying. It is likely that your Facebook feed is littered with the images of American soldiers returning home, abused puppies, Jesus on a cross, cancer victims and anything else that has the potential to tug at your heart strings. Attached …

Social Media Blog

20 Reasons Why Your Blog Sucks

My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way knowledge, or thought leadership. However, our community of Social Media professionals share these blogs based …

Social Media Marketing

Communities are Bullsh*t

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble, …

Social Media Marketing

Social Media Cries a River: Thank You, Klout

Klout’s new algorithm came, saw and shook the world for many Social Media professionals. Over the past few weeks, the blogosphere has been saturated with anti-Klout articles. People scoured the interweb (I love that word) for every possible story, sourcing any and all material that discredits Klout by highlighting even the smallest chink in their …

Engagement for B2B

The B2Bs of Social Media Engagement

  Engagement in its simplest form has changed very little throughout history. People still look for answers, and others provide solutions. Social Media marketing will not reinvent the engagement wheel. However, it has reshaped that wheel to fit this new vehicle of message distribution. As Social Media marketing moves out of infancy, and is further …

Klout Adds Facebook Fan Page Feature

  About a month ago, Klout unveiled another round of major changes to their platform. The most exciting of these changes (at least according to us) is the ability to link Facebook fan and business pages to the Klout account of our clients. It’s OK if this is news to you, this change flew completely under the radar. Klout did not post an …