Speak Social Blog | we get people talking about your brand

Author

Andy Gonzalez

Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign

Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to… Continue Reading →

Twitter’s Mute Button is What Should be Muted

You can’t win them all. Sometimes you lose big. Other times, you don’t win or lose … you just stalemate yourself.  That’s exactly what Twitter did when it rolled out the mute button this week. Sure, I have fallen victim… Continue Reading →

The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All… Continue Reading →

Google Analytics, You Failed Me for the Last Time

Sticky post

One major rule of Social Media marketing is to track everything, and at Speak Social we take that responsibility very seriously. When certain content goes out for clients that I suspect will perform well, I monitor its performance closely. I… Continue Reading →

Are You Really an Elite Reviewer, or just an Online Crybaby?

  Online reviews … what a tangled web of opinions, truths and lies our world has weaved. Businesses have built entire operations around monitoring this monster. At Speak Social, Review Monitoring is one of the many important online services that… Continue Reading →

As Parents, We Need an Online Dashboard to Monitor the Social Presence of our Children

    The world of Social Media has changed forever – again. That’s right, I know we’ve said it before, but this time I mean FOREVER. What can we credit with this permanent shift in Social thinking? Facebook Graph Search…. Continue Reading →

I Hate How You Shared This Blog

  No, I’m not talking about you, nice lady that shares articles she likes … I’m talking about YOU! Yes you Mr. Spamtastic. You know what I don’t get about you? There is absolutely no way on God’s green earth… Continue Reading →

An Accidental Tweet: The Internet’s Version of the Sex Tape

By this point you must have heard a story or two about a brand or personality tweeting something inappropriate – something they would never want their followers to see or read. From Chrysler – to StubHub’s most recent slip-up – it… Continue Reading →

Slacktivism Won’t Change Our World, so Stop NOT Trying

LINK TO SHARE: http://goo.gl/Bg4Sr   I see a trend that is disturbing, frustrating and most certainly annoying. It is likely that your Facebook feed is littered with the images of American soldiers returning home, abused puppies, Jesus on a cross, cancer… Continue Reading →

20 Reasons Why Your Blog Sucks

My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way… Continue Reading →

Communities are Bullsh*t

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high… Continue Reading →

Social Media Cries a River: Thank You, Klout

Klout’s new algorithm came, saw and shook the world for many Social Media professionals. Over the past few weeks, the blogosphere has been saturated with anti-Klout articles. People scoured the interweb (I love that word) for every possible story, sourcing… Continue Reading →

  Engagement in its simplest form has changed very little throughout history. People still look for answers, and others provide solutions. Social Media marketing will not reinvent the engagement wheel. However, it has reshaped that wheel to fit this new… Continue Reading →

  About a month ago, Klout unveiled another round of major changes to their platform. The most exciting of these changes (at least according to us) is the ability to link Facebook fan and business pages to the Klout account of our clients. It’s OK if… Continue Reading →

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