Speak Social Blog | we get people talking about your brand


Brad Bogus

Culture: It’s What ‘Startup Dreams’ are Made of

There is one word you’re probably hearing way more often since the dawn of internet startups …Culture. While it has always been an important element of a company, especially since the Social Media bubble began in 2007, it seems like Culture has taken… Continue Reading →

Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between… Continue Reading →

A Look Back on 2013 from Speak Social’s President, Brad Bogus

Another year has passed, but to us it feels more like three considering all that we experienced in 2013. We were involved in many interesting and significant projects, from SXSW to consulting with the US State Department. We thought now… Continue Reading →

Tracking Social Media Results Starts with Looking at ALL the Numbers

OH the age-old debate … how do we track the ROI of Social Media? I love this debate. Although “age-old” really only encompasses the last 3 years or so, it’s the most frequently debated and discussed topic in marketing today…. Continue Reading →

The Sales & Marketing Problem – How to Dissolve this “Continental Divide”

  One benefit of analyzing companies from the outside-in is that I pick up on many things in an organization that often go un-noticed by leadership. For instance, I can assess what’s wrong with a marketing strategy in a way… Continue Reading →

Your CEO doesn’t need to be on Social Media

  An infographic – recently published on CEO.com – questioned the Social Media activity (or lack thereof) amongst Fortune 500 CEOs. Frankly, I’m shocked more that this surprises anyone. The infographic, and accompanying article, present some interesting statistics about the… Continue Reading →

Trust your Gut Enough to be the CEO of your Vision

Imagine that you are a CEO with critical decisions to make daily, but no clue how to make them. You look over your bookkeeping, and the piled-up accounts receivables, as well as the accounts payables lingering nearby. Suddenly, your thoughts… Continue Reading →

Join Us for Episode 3 of the Socially Speaking Podcast

  We took a hiatus over the holiday season, but we’re back and more opinionated than ever! Ok, while there is truth in that statement, we try to tone it down for our public audiences. In this episode, Adam &… Continue Reading →

A Yearly Address from Speak Social

We started Speak Social at a time when Social Media was largely undefined. You couldn’t find white papers or case studies documenting the statistical proof of how well it worked, or how much money businesses generated through this new tool…. Continue Reading →

Facebook Improved Our Internal Communications

Find me a company that fully embraces using Social Media to improve communication within its organization. Go ahead, it’s a challenge. I’m betting you won’t find many.   The common opinion around Social Media is that it’s distracting, immature and… Continue Reading →

How Waiting Tables Made Me a Better Business Owner

  You’ve likely heard the phrase in the weeds at least one time in your life. Typically it means that you’re getting lost in the details, but if you ever waited tables, this phrase means something quite different … you’re… Continue Reading →

Owning a Business is a Lifestyle Saved for the Insane

  I must have something seriously wrong with me to put up with this stress. Everyone touts the benefits of entrepreneurship as if it is this choice that delivers you immediately into happiness … “keep chasing that dream, fool.”  … Continue Reading →

A Deafening Silence: The Social Media Battle Against SOPA & PIPA – PART I

Today is the day of Internet blackout; a day where many websites and Social Media channels decided to become unavailable to users in protest of the pending SOPA / PIPA (Stop Online Piracy Act / Protect Intellectual Property Act) bills… Continue Reading →

A Deafening Silence: The Social Media Battle Against SOPA & PIPA – PART II

YouTube has the most to lose, and their reasons for opposition are the same as the other networks: if users commit copyright violations and upload said content to their site, these acts will make YouTube responsible for heavy fines and… Continue Reading →

Social Media Marketing vs. Influence Marketing Everyone is not equal. We do not all win prizes for showing up; we must put in the work. That is how grade schools operate now; everyone wins, no matter how bad the performance…. Continue Reading →

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