Blog-Title-Cards_LastPointAttribution

Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution …

CEOs-on-Social_Speak-Theories

Your CEO doesn’t need to be on Social Media

  An infographic – recently published on CEO.com – questioned the Social Media activity (or lack thereof) amongst Fortune 500 CEOs. Frankly, I’m shocked more that this surprises anyone. The infographic, and accompanying article, present some interesting statistics about the minimal activity of those CEOs, coupled with observations on the increasing success for companies with …

Be The CEO

Trust your Gut Enough to be the CEO of your Vision

Imagine that you are a CEO with critical decisions to make daily, but no clue how to make them. You look over your bookkeeping, and the piled-up accounts receivables, as well as the accounts payables lingering nearby. Suddenly, your thoughts spring to your P & L Statement. It seems miserable, definitely lower than your projections …

Speak Social Owners

A Yearly Address from Speak Social

We started Speak Social at a time when Social Media was largely undefined. You couldn’t find white papers or case studies documenting the statistical proof of how well it worked, or how much money businesses generated through this new tool. We knew a lot had changed, and that wasn’t slowing down; in fact, the pace …

Batterii

Facebook Improved Our Internal Communications

Find me a company that fully embraces using Social Media to improve communication within its organization. Go ahead, it’s a challenge. I’m betting you won’t find many.   The common opinion around Social Media is that it’s distracting, immature and a waste of time. Even company owners that are using Social Media as a part …

Speak Social Blog

How Waiting Tables Made Me a Better Business Owner

  You’ve likely heard the phrase in the weeds at least one time in your life. Typically it means that you’re getting lost in the details, but if you ever waited tables, this phrase means something quite different … you’re overwhelmed by tasks.   It happens in the restaurant industry when a hostess seats multiple …

Speak Social Team

Owning a Business is a Lifestyle Saved for the Insane

  I must have something seriously wrong with me to put up with this stress. Everyone touts the benefits of entrepreneurship as if it is this choice that delivers you immediately into happiness … “keep chasing that dream, fool.”   At least while you’re struggling, poverty stricken, and stressing the hair from your scalp, you …

Occupy Wall Street Movement

America Unites! This Revolution Will Be a Digital One

Despite the initial media blackout, a revolution is brewing. A movement originally known as Occupy Wall Street now engulfs nearly every major city: Occupy Boston, Occupy D.C, Occupy Chicago, Occupy Austin, and 147 others in the US alone (it has also spread internationally).   The movement is in protest of corruption that stems from corporate …