Articles by Stephanie Bogus

Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper, and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually the world moved online to blogs and Social Networking, and her focus shifted. Stephanie Bogus on Google+ @StephanieBogus


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Speak Social Promo Video … We Get People Talking About Your Brand

Although there are a variety of projects that we’ve worked on over the past four years, if you ask our team what we do best, the answer is always “creating conversations.” This beauty of a video produced by the talented minds at Abstract Media, gives a little peek into how we set out to create a…

Client Case Study: Black Forest Biergarten becomes The Glass Boot
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Client Case Study: Black Forest Biergarten becomes The Glass Boot

We had an interesting client problem arise last month that the Speak Social team was able to turn into a media win. We also learned quite a bit during the process of solving this problem about new tactics in the old PR game. We thought this story should be shared, and hope the lessons can be…

Blogs are Not Dead, You are Killing Them … DUMMY!
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Blogs are Not Dead, You are Killing Them … DUMMY!

It always amuses me to see people emphatically write the statement, “Blogs Are Dead;” not only because this battle cry is usually posted on (you guessed it!) a BLOG, but also because it is a blanket statement that is neither tested nor really understood. I question whether these media mavens really know what a blog is; because…

These are the 30 People you will Definitely see at SXSW  (Many of These Describe Us)
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These are the 30 People you will Definitely see at SXSW (Many of These Describe Us)

Article Courtesy:  The Thrillist Whether you plan to jump in head first or stay far, far away — it’s inevitable, SXSW is upon us. We all know that with all the innovation and fun that comes with a festival of this magnitude, so do the people… and boy do they keep coming. And coming. While it’s impossible…

Facebook Purchases WhatsApp (and the youth market) for $19 Billion
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Facebook Purchases WhatsApp (and the youth market) for $19 Billion

Well the financial world is reeling from the news that Facebook’s Mark Zuckerberg would spend $16 Billion in cash plus both public and private stock options for one single application. To us, the reason is simple … retaining the young mind. Zuckerberg is no longer a spring chicken, he’s been at this for ten years…

These Super Bowl Advertisers Know the Equation to Viral Video
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These Super Bowl Advertisers Know the Equation to Viral Video

You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people:  Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment,…

Top 10 Speak Social Blogs of 2013
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Top 10 Speak Social Blogs of 2013

Well it has been quite a year in the worlds of Tech and Social Media. We have seen it all from the rise of micro-video to the fall of Google Reader, so we thought it would be fun to take a stroll down memory lane to visit the Top 10 blogs put out by our…

Throwback Thursday:  Have a Speak Social Holiday Jingle!
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Throwback Thursday: Have a Speak Social Holiday Jingle!

We represent a lot of different faiths in our office, but there is one thing that we all believe in … Holiday Satires. E N J O Y  TO  THE  WORLD!       It’s another lonely holiday on Facebook Your friend requests have all gone unanswered No one is retweeting or pinning or liking…

Resources for Understanding Millennials & How to Connect with them Online
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Resources for Understanding Millennials & How to Connect with them Online

Our President, Brad Bogus is taking the stage once again today as the final Keynote of the 2013 UPCEA conference for Marketing Professionals in the Higher Education field. For 22 years the UPCEA Marketing Seminar has brought together relevant content, inspiring speakers, and a community of professionals in the continuing education field. The great marketing minds…

Google Puts Money in the Pockets of “How To” Experts with Introduction of Helpouts
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Google Puts Money in the Pockets of “How To” Experts with Introduction of Helpouts

In a move to help people make some cash off their free knowledge, Google launched a tool called Helpouts on Tuesday in which people can pay to get help from experts over a live video chat similar to Google Hangouts. Anyone who is a teacher or expert on a topic can trade their services for payment, either…

Speak Culture_AMA-Panel
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Speak Social Takes a Seat w/ Heavy Hitters for September’s AMA Panel

We often get asked, “don’t you get tired of talking about Social Media.” Our answer … NEVER! Especially when we have the opportunity to dig into some real questions about the ROI of Social with people doing it for big brands every day. Last week, Brad was invited to speak on a panel for the…

News Update _ Yahoo Tumblr Ads
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Yahoo Throws Analytics Platform, DataSift, into Bed with Tumblr

  Tumblr has teamed up with Social analytics firm DataSift to provide users with information about consumer engagement and sentiment. Their intent is to assist brands in knowing who their audience is and what that audience wants. At least that’s how the story is positioned right now. Most internet buzz speculates that this is a move…

StudyHall_Dick-Law-Firm-Case-Study
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Case Study: SEO Works its Magic for Georgetown Law Office Traffic

The Dick Law Firm is a competitive law office that was being severely underserved by their traditional media spend. Shawn Dick and Stephen Hesse are accomplished defense attorneys who were simply being outspent by their competition and therefore not seeing the results. They pulled almost all of their marketing spend and decided to move it to web-based marketing. Speak Social…

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