Articles by Stephanie Bogus

Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper, and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually the world moved online to blogs and Social Networking, and her focus shifted. Stephanie Bogus on Google+ @StephanieBogus


Celebrity Endorsement Marketing
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10 Ways to Get the Benefits of Celebrity Marketing When You Can’t Afford a Celebrity

Unless you’ve been living under a no-internet-having rock for the past year, you must have noticed that every big brand is using a celebrity endorsement to market their products. Obviously this is a fantastic way to quickly pull in a new audience of potential customers off the coat-tails of someone else’s fame, but what if…

Blogs are dead
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Blogs are Not Dead, You are Killing Them … DUMMY!

It always amuses me to see people emphatically write the statement, “Blogs Are Dead;” not only because this battle cry is usually posted on (you guessed it!) a BLOG, but also because it is a blanket statement that is neither tested nor really understood. I question whether these media mavens really know what a blog is; because…

Speak Social Promo Video … We Get People Talking About Your Brand
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Speak Social Promo Video … We Get People Talking About Your Brand

Although there are a variety of projects that we’ve worked on over the past four years, if you ask our team what we do best, the answer is always “creating conversations.” This beauty of a video produced by the talented minds at Abstract Media, gives a little peek into how we set out to create a…

Speak Social, U.S. Department, Pakistan Delegates
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Activism through Social Media: A Project for Pakistan

Activism through Social Media: A Project for Pakistan bit.ly/VLu4Al via @speaksocial — Speak Social (@SpeakSocial) February 8, 2013 Secretly everyone has had the dream at least once where the government calls with a special mission, and you are the one they need. It’s a dream that rarely comes true, and in our case almost got…

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Resources for Understanding Millennials & How to Connect with them Online

Our President, Brad Bogus is taking the stage once again today as the final Keynote of the UPCEA conference for Marketing Professionals in the Higher Education field. For 22 years the UPCEA Marketing Seminar has brought together relevant content, inspiring speakers, and a community of professionals in the continuing education field. The great marketing minds behind…

Speak-Culture_US-Delegates
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Speak Social & The U.S. State Dept … We Can’t Get Enough of Seeing That in Print!

If you’re an avid follower of Speak Social, you might remember a story we published a few months back about our leaders, Brad & Adam, meeting with a group of Pakistani delegates at the request of the U.S. State Department to discuss our methodologies in Social Media. Well we must have pleased someone (or at…

StudyHall_Dick-Law-Firm-Case-Study
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Case Study: SEO Works its Magic for Georgetown Law Office Traffic

The Dick Law Firm is a competitive law office that was being severely underserved by their traditional media spend. Shawn Dick and Stephen Hesse are accomplished defense attorneys who were simply being outspent by their competition and therefore not seeing the results. They pulled almost all of their marketing spend and decided to move it to web-based marketing. Speak Social…

Blog-Title-Cards_GlassBoot
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Client Case Study: Black Forest Biergarten becomes The Glass Boot

We had an interesting client problem arise last month that the Speak Social team was able to turn into a media win. We also learned quite a bit during the process of solving this problem about new tactics in the old PR game. We thought this story should be shared, and hope the lessons can be…

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These are the 30 People you will Definitely see at SXSW (Many of These Describe Us)

Article Courtesy:  The Thrillist Whether you plan to jump in head first or stay far, far away — it’s inevitable, SXSW is upon us. We all know that with all the innovation and fun that comes with a festival of this magnitude, so do the people… and boy do they keep coming. And coming. While it’s impossible…

Adalia Rose
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Gawker Article Tells The Story of Adalia Rose & The Team that Battled Online Bullying for Her

  Speak Social’s Andy Gonzalez SERVES AS one of the TEAM ADALIA ROSE Leaders   We met writer Camille Dodero at an event we co-organized called Abstract Austin. It was an art show and auction to benefit The Progeria Foundation in the name of Adalia Rose. If you don’t know the story of Adalia, it’s heartfelt, gripping, sad,…

Facebook Purchases WhatsApp (and the youth market) for $19 Billion
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Facebook Purchases WhatsApp (and the youth market) for $19 Billion

Well the financial world is reeling from the news that Facebook’s Mark Zuckerberg would spend $16 Billion in cash plus both public and private stock options for one single application. To us, the reason is simple … retaining the young mind. Zuckerberg is no longer a spring chicken, he’s been at this for ten years…

These Super Bowl Advertisers Know the Equation to Viral Video
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These Super Bowl Advertisers Know the Equation to Viral Video

You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people:  Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment,…

Top 10 Speak Social Blogs of 2013
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Top 10 Speak Social Blogs of 2013

Well it has been quite a year in the worlds of Tech and Social Media. We have seen it all from the rise of micro-video to the fall of Google Reader, so we thought it would be fun to take a stroll down memory lane to visit the Top 10 blogs put out by our…

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