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Now a Word from Our Governement … on Twitter?

Twitter IconSince the beginning of the most recent administration, a new phenomena has taken hold with the use of Twitter by government officials as the main communication device with constituents. President Trump is the most obvious example of this; however, even Texas Governor Greg Abbott has caught on to the futuristic trend.

In a recent article discussing this very topic, KXAN Reporter Wes Rapaport interviewed Speak Social’s Andy Gonzalez about the role that social media is playing in government communication today.

“Public officials like the governor or president take to Social Media for a few reasons,” said Andy Gonzalez of public relations firm Speak Social. “They like to rally the troops and gain public support for the bills they are trying to push, bring awareness to topics relevant to their constituents and in some cases, attack the opposition or pressure those in their same party to tow the line.”

In the 21st century it’s becoming pretty clear that social media savvy is a requirement for high-ranking officials (government or business).

“The use of Social Media among politicians is still in its early stages,” Gonzalez added. “As this continues to catch on and as other elected officials mimic the things that work for their colleagues, having an elected official go live on Facebook to speak to their constituents will become the norm. More and more, with each passing day, Twitter and Facebook are becoming cornerstone pieces to any successful political campaign. Having this type of deep access to the people we vote into office should be nothing but wonderful … but as we see with the President Trump’s twitter feed, it can also be used in a very disturbing way and in doing so, digitally empower the darkest and ugliest parts of the internet.”

 

Read the entire article HERE:

Could Gov. Abbott’s tweets be the key to unlocking the special session?

 

 

Watch Other Speak Social News Segments:

 

 



Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper, and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually the world moved online to blogs and Social Networking, and her focus shifted. Download Stephanie's Writer's Résumé


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