Since the beginning of the most recent administration, a new phenomena has taken hold with the use of Twitter by government officials as the main communication device with constituents. President Trump is the most obvious example of this; however, even Texas Governor Greg Abbott has caught on to the futuristic trend.
In a recent article discussing this very topic, KXAN Reporter Wes Rapaport interviewed Speak Social’s Andy Gonzalez about the role that social media is playing in government communication today.
“Public officials like the governor or president take to Social Media for a few reasons,” said Andy Gonzalez of public relations firm Speak Social. “They like to rally the troops and gain public support for the bills they are trying to push, bring awareness to topics relevant to their constituents and in some cases, attack the opposition or pressure those in their same party to tow the line.”
In the 21st century it’s becoming pretty clear that social media savvy is a requirement for high-ranking officials (government or business).
“The use of Social Media among politicians is still in its early stages,” Gonzalez added. “As this continues to catch on and as other elected officials mimic the things that work for their colleagues, having an elected official go live on Facebook to speak to their constituents will become the norm. More and more, with each passing day, Twitter and Facebook are becoming cornerstone pieces to any successful political campaign. Having this type of deep access to the people we vote into office should be nothing but wonderful … but as we see with the President Trump’s twitter feed, it can also be used in a very disturbing way and in doing so, digitally empower the darkest and ugliest parts of the internet.”
Read the entire article HERE:
Watch Other Speak Social News Segments: