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The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys.

That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think of the meetings, think of the strategy, think of the content, and think of the daily tasks you perform for the brands you represent.  How many people are involved? Because what I said was that The Grammys has one.

At Speak Social, we know that it takes a team to create the kind of presence our clients want. Our plan of action, at its core, has three main components: strategy, content, and execution. At any given moment, up to four different people might be working on a single client. We do this because we know that someone who focuses on creating content creates the best content. The same can be said for someone whose sole focus is community management.

It takes a team, unless you are Lindsey Gabbler.

When I heard about Lindsey Gabbler, I immediately thought about what my plan of action would be should The Grammys decide to hand me their Social Media presence. Just the thought is a bit unnerving. Don’t get me wrong … I’d completely rock it, but there would be some stressful moments.

Live Twitter updates, live Facebook updates, pictures, retweets, hashtags, live GIF’ing … here is to the ice water in your veins, Ms. Gabbler. You went #beastmode for one very entertaining night.



Andy Gonzalez

Andy focuses on capturing the attention of the communities that he builds for Speak Social. Our campaigns include various moving parts on multiple Social channels. A previous Project Manager for Integrated Technologies Inc., Andy held projects together with years of experience in streamlining process and communicating efficiently. These talents have made him a sought after Community Manager, earning him an invite-only position on the Klout Squad; something only awarded to those who prove their worth in Influencer Marketing. His success has also earned him the distinction of Rising Star in Social Media from Finger Candy Media. His blogs appear on Social Media Today, USAToday.com, FuseTV and DallasMorningNews.com. Most recently, he was written about on Gawker.com for his charitable online work with Team Adalia Rose. Andy Gonzalez on Google+ @AndyViral


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