InnoTech Austin Panel 2012

InnoTech 2012 Panel to Feature our Brad Bogus Discussing Marketing Automation

InnoTech Austin Panel 2012If you’re going to be on the streets of Austin this year for InnoTech 2012, you just might bump into our fearless leader Brad Bogus as he takes part in a panel discussing marketing automation.


Many businesses inquire about the effectiveness of automating their marketing efforts. When can this cut down on costs and labor, and when does it take away from the personal touch brands need to make with consumers? How can we have the best of both worlds? This interactive panel will showcase a series of short case studies, and then an extended Q&A with the audience, while diving into the current best practices of automating your marketing efforts while still maintaining autheticity.


This panel is scheduled for Thursday, November 8th @ 9:00 am with other speakers including:


Scott Ingram

Enterprise Sales Director, Eloqua


Jonathan Gesinger

Market Development Director, Emma


“I am really looking forward to tackling this topic,” Brad said. “It comes up so frequently in our field, and we have many opinions surrounding the topic.”




Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually, the world moved online to blogs and Social Networking, and her focus shifted. Download Stephanie's Writer's Résumé

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