Starting today, and continuing throughout the upcoming weeks, Klout will unveil a redesign of their site accompanied by a new scoring system, and set of features. Though Klout users will be able to see their new Klout scores today, the redesign of the site will be a gradual roll out process.
The last few months of fluctuating Klout scores, a result of consistent algorithm changes, has caused some strife against Klout for not revealing all of their methods of calculation. As such, the new and more transparent Klout scoring system, which proclaims to be more accurate and intuitive, will allow for a better insight into your Klout score. One caveat however – users who wish to view their previous Klout scores will not be able to access their Klout history after this release. According to representatives from Klout, “we have increased the number of Social Media signals we analyze from less than 100 to more than 400. We have also increased the number of data points we analyze on a daily basis from 1 billion to 12 billion.”
In the past, the average Klout score was about a 24. With these new changes, the average Klout score will likely rank in the 40s; does this make it all good? Let’s find out. Here’s a look into what the changes entail:
The Klout Score
The new Klout scores will be more accurate, transparent, and intuitive – but what does that mean? Well, the primary way to achieve these pillars of a successful Social measurement of influence is to make the score more encompassing. Therefore, the new Klout scores will have more variables – including +K received and amount of Facebook subscribers. Klout will also push for scores more reflective of our “real-world” influence by figuring in Wikipedia articles, LinkedIn titles, and +K received on Klout.
For a company whose site currently focuses primarily on +K giving and receiving, it is interesting to see that only now are they incorporating the +K data into the scoring algorithm. Which begs the question, what was the point of +K before this?
The good news is we no longer have to fret about what we’re doing to cause rises in our scores, and blindly try to replicate those actions to maintain or increase scores. The new Klout scoring system will allow users to see what content they’ve created has contributed most towards their score (see: New Features). While reviewing this content, you will also be able to see whom you have influenced with your content, which networks they have posted your content to, and how their interaction with your content has contributed to your score.
What does it mean to capture a moment? For Klout, a moment is “a Social Media post created by you that has generated a response from the people in your networks.”
Moments show what network you posted it to, when you posted it, and who engaged with it. The Social networks that will show up in your Moments feed are only the Social networks that contribute to your score: Facebook, Twitter, Google+, Foursquare, LinkedIn, and Klout.
Only posts you’ve made publicly will show up as moments and only your “best moments” (moments that have made an impact on your score) will show up on your public profile Moments Feed.
The new profile page design for Klout hearkens back to the early years of Facebook profiles. The redesign now showcases your most influential moments, topics, and influencers while metrics, charts, and achievements will now only appear on your dashboard and be invisible to other Klout users.
Familiar metrics and charts such as True Reach, Amplification, Network Impact, and Klout Style will no longer be available due to a lack of utilization by users. As for the disappearance of the Blue and Gold banners that currently appear over some users’ scores, this is due to Klout’s desire to put “a focus on recognizing our influencers for their best content and less on perceived competition.”
So there you have it. With a redesign inspired by the almost “traditional” Social theme of Timelines and Social feeds, alongside the introduction of moments, Klout is positioning themselves towards becoming more than just a Social measurement tool, perhaps even towards becoming a more typical Social network. The question is, do we want them to?