• Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

    The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution …

  • Twitter’s Mute Button is What Should be Muted

    You can’t win them all. Sometimes you lose big. Other times, you don’t win or lose … you just stalemate yourself.  That’s exactly what Twitter did when it rolled out the mute button this week. Sure, I have fallen victim to long-winded fools who think in streams of endless tweets. People who like to write novels 140 characters …

  • A Journalist Wrote this Blog … and I have a Degree to Prove it

    I recently attended a press event for the grand opening of a restaurant. There, sticking out among all the slacks, dresses, and neatly pressed shirts, was a young man, hair in disarray, wearing a black tank top and cargo pants. I was later told, much to my surprise, that this young man, who looked no …

  • A Look at Traditional PR through the Years (Infographic)

    With all of the discussion we’re having this week about new tactics in old PR, it got our team wondering … what all has changed since the beginning of traditional PR? Well we found this awesome infographic put together by InkHouse.com that perfectly paints the picture of then verses now!           …