• How Social Media Won the Super Bowl

    If you’re going to have an event televised and viewed by over 100 million people, it’s safe to say marketers will be licking their chops at the opportunity such an event affords them. And it’s not just a big day for those few who can afford commercial spots during the Super Bowl. In the middle …

  • These Super Bowl Advertisers Know the Equation to Viral Video

    You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people:  Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment, …

  • The Grammys’ One Woman Social Media Team

    Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think …

  • 10 Events & Conferences to Attend in 2014

    If we’ve learned anything from past years, it’s that typical January blogs attempting to prognosticate major advancements in the coming year are worthless. The unpredictability of Social Media (who saw Snapchat taking over the world?) and technological advancements makes peeking through a crystal ball impossible; if one wishes to succeed at Social, one must evolve …