Case Studies

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How Many Hats Can You Wear on One Head?

  The other day I was having lunch at Roll On Sushi Diner in Austin, and something caught my attention. I watched as 9 or 10 people scurried about preparing food, filling drinks, taking orders and delivering bills. It took a team to complete my dining experience efficiently, and if only one person ran the…

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Resources for Understanding Millennials & How to Connect with them Online

Our President, Brad Bogus is taking the stage once again today as the final Keynote of the UPCEA conference for Marketing Professionals in the Higher Education field. For 22 years the UPCEA Marketing Seminar has brought together relevant content, inspiring speakers, and a community of professionals in the continuing education field. The great marketing minds behind…

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Case Study: SEO Works its Magic for Georgetown Law Office Traffic

The Dick Law Firm is a competitive law office that was being severely underserved by their traditional media spend. Shawn Dick and Stephen Hesse are accomplished defense attorneys who were simply being outspent by their competition and therefore not seeing the results. They pulled almost all of their marketing spend and decided to move it to web-based marketing. Speak Social…

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A Journalist Wrote this Blog … and I have a Degree to Prove it

I recently attended a press event for the grand opening of a restaurant. There, sticking out among all the slacks, dresses, and neatly pressed shirts, was a young man, hair in disarray, wearing a black tank top and cargo pants. I was later told, much to my surprise, that this young man, who looked no…

Client Case Study: Black Forest Biergarten becomes The Glass Boot
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Client Case Study: Black Forest Biergarten becomes The Glass Boot

We had an interesting client problem arise last month that the Speak Social team was able to turn into a media win. We also learned quite a bit during the process of solving this problem about new tactics in the old PR game. We thought this story should be shared, and hope the lessons can be…

How Cheerios Scared the Hell Out of Their Facebook Fans
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How Cheerios Scared the Hell Out of Their Facebook Fans

The story was all over the internet on Friday, “If you like Cheerios on Facebook, you’re not allowed to sue us.” General Mills, the overseer of such brands as Chex, Cheerios, and Betty Crocker, changed its legal terms, and what followed was your typical case of the unyielding, unforgiving internet working itself into a frenzy,…

Three Ways to Improve Foursquare
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Three Ways to Improve Foursquare

With the announcement of Foursquare’s $15 million deal with Microsoft that will see Foursquare integrated with Bing on all Windows platforms, it got the Speak Social team thinking about the struggling Social network. In recent years, Foursquare proved unable to keep up with the draws of more straight-forward location & review platforms such as Yelp and Google…

These Super Bowl Advertisers Know the Equation to Viral Video
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These Super Bowl Advertisers Know the Equation to Viral Video

You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people:  Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment,…

Top 10 Speak Social Blogs of 2013
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Top 10 Speak Social Blogs of 2013

Well it has been quite a year in the worlds of Tech and Social Media. We have seen it all from the rise of micro-video to the fall of Google Reader, so we thought it would be fun to take a stroll down memory lane to visit the Top 10 blogs put out by our…

2013: The Year of Social Media Evolution, Revolution & Hijinks
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2013: The Year of Social Media Evolution, Revolution & Hijinks

5 Social Media Enlightenments of 2013   According to the great science fiction writers from the days of yore, by the year 2013 we were supposed to have flying cars and hoverboards. Well, that didn’t happen, but in many ways we’ve one-upped it by having a global network of people sharing their daily life stories….

Sex sells, Social Media influences

Social Media created a power that everyone wants to harness, for several different reasons. Many people use this power for good, and those that try to use it for evil will quickly be burned. I am referring to the Influencer Model, a marketing method previously known as Brand Ambassadors. Sex is the most common example…

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Speak Social Podcast Episode 5: Final Thoughts & What We Learned at SXSW 2013

  As it always does, the month of March flew in and out of our lives faster than a new iPhone App. With all of the hustle and bustle of SXSW, we wanted to take this Podcasting opportunity to reflect on who we met and what we learned at this year’s conference festivities! In this…

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Join Us for Episode 3 of the Socially Speaking Podcast

  We took a hiatus over the holiday season, but we’re back and more opinionated than ever! Ok, while there is truth in that statement, we try to tone it down for our public audiences. In this episode, Adam & I take on the trends we see coming in 2013, and give our thoughts on…

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