Case Studies

Holiday Marketing
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Have Big Plans for Your Holiday Marketing? Hope You Got Started Yesterday…

Most of us are still trying to soak in what’s left of the summer sun, so thinking about the monstrous task of holiday marketing is the last thing we want to conquer. However, for brands and nonprofits wanting to pull-in bigger bucks this November & December than they did the year before, that means brainstorming…

Twitter-Blog-Feature-Image
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Now a Word from Our Governement … on Twitter?

Since the beginning of the most recent administration, a new phenomena has taken hold with the use of Twitter by government officials as the main communication device with constituents. President Trump is the most obvious example of this; however, even Texas Governor Greg Abbott has caught on to the futuristic trend. In a recent article…

Celebrity Endorsement Marketing
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10 Ways to Get the Benefits of Celebrity Marketing When You Can’t Afford a Celebrity

Unless you’ve been living under a no-internet-having rock for the past year, you must have noticed that every big brand is using a celebrity endorsement to market their products. Obviously this is a fantastic way to quickly pull in a new audience of potential customers off the coat-tails of someone else’s fame, but what if…

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Twitch Hires Kate Jhaveri as new SVP of Marketing

Kate Jhaveri, who previously held senior VP of marketing positions at Twitter, Facebook and Microsoft, has been hired by Amazon’s Twitch to fill that same role. Kate Jhaveri led global consumer marketing at Twitter, where she was responsible for essentially all things marketing.  She left Twitter last August. In her new role at Twitch (a company…

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Unbarlievable: How to Be Horrible at Handling Bad Reviews

Let this be a lesson to you. If you give bad service, get a bad review and do a bad job at handling that review, you WILL get dragged by the internet. This bar started their day with 5 star reviews on every platform. Then their owner stepped in to handle the review you see…

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How Many Hats Can You Wear on One Head?

  The other day I was having lunch at Roll On Sushi Diner in Austin, and something caught my attention. I watched as 9 or 10 people scurried about preparing food, filling drinks, taking orders and delivering bills. It took a team to complete my dining experience efficiently, and if only one person ran the…

Speak Social, U.S. Department, Pakistan Delegates
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Activism through Social Media: A Project for Pakistan

Activism through Social Media: A Project for Pakistan bit.ly/VLu4Al via @speaksocial — Speak Social (@SpeakSocial) February 8, 2013 Secretly everyone has had the dream at least once where the government calls with a special mission, and you are the one they need. It’s a dream that rarely comes true, and in our case almost got…

Marriage Equality
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Influencers Spread Equal Rights on Social Media like a Fast Moving Virus

When I get to the Speak Social office in the mornings, my routine is simple: I take my laptop out of my black messenger bag, plug it in the outlet behind my desk, and open Internet Explorer (no judgments please). I have three homepages that I check regularly: CNN, Facebook and Gmail. Normally, very little…

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Resources for Understanding Millennials & How to Connect with them Online

Our President, Brad Bogus is taking the stage once again today as the final Keynote of the UPCEA conference for Marketing Professionals in the Higher Education field. For 22 years the UPCEA Marketing Seminar has brought together relevant content, inspiring speakers, and a community of professionals in the continuing education field. The great marketing minds behind…

Speak-Culture_US-Delegates
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Speak Social & The U.S. State Dept … We Can’t Get Enough of Seeing That in Print!

If you’re an avid follower of Speak Social, you might remember a story we published a few months back about our leaders, Brad & Adam, meeting with a group of Pakistani delegates at the request of the U.S. State Department to discuss our methodologies in Social Media. Well we must have pleased someone (or at…

StudyHall_Dick-Law-Firm-Case-Study
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Case Study: SEO Works its Magic for Georgetown Law Office Traffic

The Dick Law Firm is a competitive law office that was being severely underserved by their traditional media spend. Shawn Dick and Stephen Hesse are accomplished defense attorneys who were simply being outspent by their competition and therefore not seeing the results. They pulled almost all of their marketing spend and decided to move it to web-based marketing. Speak Social…

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A Journalist Wrote this Blog … and I have a Degree to Prove it

I recently attended a press event for the grand opening of a restaurant. There, sticking out among all the slacks, dresses, and neatly pressed shirts, was a young man, hair in disarray, wearing a black tank top and cargo pants. I was later told, much to my surprise, that this young man, who looked no…

Blog-Title-Cards_GlassBoot
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Client Case Study: Black Forest Biergarten becomes The Glass Boot

We had an interesting client problem arise last month that the Speak Social team was able to turn into a media win. We also learned quite a bit during the process of solving this problem about new tactics in the old PR game. We thought this story should be shared, and hope the lessons can be…

Blog-Title-Cards_GeneralMills
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How Cheerios Scared the Hell Out of Their Facebook Fans

The story was all over the internet on Friday, “If you like Cheerios on Facebook, you’re not allowed to sue us.” General Mills, the overseer of such brands as Chex, Cheerios, and Betty Crocker, changed its legal terms, and what followed was your typical case of the unyielding, unforgiving internet working itself into a frenzy,…

Three Ways to Improve Foursquare
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Three Ways to Improve Foursquare

With the announcement of Foursquare’s $15 million deal with Microsoft that will see Foursquare integrated with Bing on all Windows platforms, it got the Speak Social team thinking about the struggling Social network. In recent years, Foursquare proved unable to keep up with the draws of more straight-forward location & review platforms such as Yelp and Google…

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