UPDATE: Looks like Instagram Video will only work on Android phones with the Jellybean Operating System (4.1.2) or higher. We apologize if your phone can’t handle it … but who’s fault is that really?
Thanks to Instagram, the world I live in (Facebook) has become obsessed with filtering photos to look like a Polaroid snapshot from 1978. Unfortunately, Instagram’s capabilities stopped at still pictures, leaving the live-action world to dream of the day they could apply the same 70s-esque filter to their video posts, capturing the wonderful aesthetic of “Xanadu” from their smartphones.
That dream has come true. Beginning, well … right now, Instagram is rolling out a new video-feature to its popular app for both iOS and Android (Windows Phone continues to be ignored).
Less than an hour before this blog was posted, a select few members of the media gathered for a surprise announcement from Facebook. Speculation was all over the interwebbings that the announcement would center around Instagram getting video, and all the speculation turned out to be correct as Kevin Systrom, Co-Founder of Instagram, made the big announcement.
Here’s a rundown of Instagram’s new video capabilities:
- Available on Android and iOS TODAY on your Instagram app
- Videos can be as long as 15 seconds (3 second minimum)
- 13 new filters designed for video ONLY
- Videos do not loop, just plays once
- You can select your own favorite frame from your video to be the cover photo that appears in the Instagram feed
- Instagram teamed up with video scientists for a feature called Cinema. Cinema takes new videos (and videos already stored on your phone) and stabilizes them to improve the quality. No more shaky videos!
Click HERE to view a video demo on Instagram.
There will be a lot of chatter about what this means for Vine – the current (albeit by default) king of video sharing – but, at first glance, I can say that Facebook now has a solid leg up on Twitter in the “micro-video” sharing department.