Blog-Title-Cards_Twitter-Mute-Button

Twitter’s Mute Button is What Should be Muted

You can’t win them all. Sometimes you lose big. Other times, you don’t win or lose … you just stalemate yourself.  That’s exactly what Twitter did when it rolled out the mute button this week. Sure, I have fallen victim to long-winded fools who think in streams of endless tweets. People who like to write novels 140 characters …

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How Cheerios Scared the Hell Out of Their Facebook Fans

The story was all over the internet on Friday, “If you like Cheerios on Facebook, you’re not allowed to sue us.” General Mills, the overseer of such brands as Chex, Cheerios, and Betty Crocker, changed its legal terms, and what followed was your typical case of the unyielding, unforgiving internet working itself into a frenzy, …

Blog-Title-Cards--GrammysSocialMedia

The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think …

Blog-Title-Cards_Social-Media-Events

10 Events & Conferences to Attend in 2014

If we’ve learned anything from past years, it’s that typical January blogs attempting to prognosticate major advancements in the coming year are worthless. The unpredictability of Social Media (who saw Snapchat taking over the world?) and technological advancements makes peeking through a crystal ball impossible; if one wishes to succeed at Social, one must evolve …

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Who Reigns Supreme in a World of Internet Wars?

Click on Image to Enlarge   The internet wars have waged for over 20 years. And with it, we’ve seen the fall of titans (AOL, MySpace, AltaVista), the longevity of steady powers (Google, Yahoo!, Amazon), and the rise of sleeping giants (Facebook, Twitter). To the average internet user, we have our homepages and our go-to …