News & Updates

2018 Marketing Trends
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Native Advertising in 2018 Will Be More Like A Puzzle Than Ever Before

After the revelations in 2017 that fake news exists all over the internet, brands are going to have a really hard time in 2018 creating native ads and smart content that actually works. With a more natural placement and formatting, native ads tend to get more exposure and more engagement than traditional banner ads … and…

Celebrity Endorsement Marketing
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10 Ways to Get the Benefits of Celebrity Marketing When You Can’t Afford a Celebrity

Unless you’ve been living under a no-internet-having rock for the past year, you must have noticed that every big brand is using a celebrity endorsement to market their products. Obviously this is a fantastic way to quickly pull in a new audience of potential customers off the coat-tails of someone else’s fame, but what if…

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Are Instagram Automations Worth It?

  Automation is something that we’ve been dreaming about for decades. Just look at any old Jetsons cartoon and you’ll see it. Jane Jetson walks into a kitchen, pushes a few buttons and boom, dinner is done! While push button meals never ended up materializing (Sonic doesn’t count), other concepts around automations are at full…

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How ‘Ridesharing Works’ Spent Themselves Into Losing on Prop 1

The most expensive marketing/advertising campaign spent on politics in Austin, TX, for Prop 1, just lost because it spent too much. Let me tell you how. Whether you live in Austin, or not, you’ve likely already heard about the campaign for Prop 1. This fight ticket was labeled as Uber / Lyft vs. The City…

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Resources for Understanding Millennials & How to Connect with them Online

Our President, Brad Bogus is taking the stage once again today as the final Keynote of the UPCEA conference for Marketing Professionals in the Higher Education field. For 22 years the UPCEA Marketing Seminar has brought together relevant content, inspiring speakers, and a community of professionals in the continuing education field. The great marketing minds behind…

Blog-Title-Cards_GeneralMills
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How Cheerios Scared the Hell Out of Their Facebook Fans

The story was all over the internet on Friday, “If you like Cheerios on Facebook, you’re not allowed to sue us.” General Mills, the overseer of such brands as Chex, Cheerios, and Betty Crocker, changed its legal terms, and what followed was your typical case of the unyielding, unforgiving internet working itself into a frenzy,…

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These are the 30 People you will Definitely see at SXSW (Many of These Describe Us)

Article Courtesy:  The Thrillist Whether you plan to jump in head first or stay far, far away — it’s inevitable, SXSW is upon us. We all know that with all the innovation and fun that comes with a festival of this magnitude, so do the people… and boy do they keep coming. And coming. While it’s impossible…

Facebook Purchases WhatsApp (and the youth market) for $19 Billion
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Facebook Purchases WhatsApp (and the youth market) for $19 Billion

Well the financial world is reeling from the news that Facebook’s Mark Zuckerberg would spend $16 Billion in cash plus both public and private stock options for one single application. To us, the reason is simple … retaining the young mind. Zuckerberg is no longer a spring chicken, he’s been at this for ten years…

The Grammys’ One Woman Social Media Team
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The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think…

10 Events & Conferences to Attend in 2014
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10 Events & Conferences to Attend in 2014

If we’ve learned anything from past years, it’s that typical January blogs attempting to prognosticate major advancements in the coming year are worthless. The unpredictability of Social Media (who saw Snapchat taking over the world?) and technological advancements makes peeking through a crystal ball impossible; if one wishes to succeed at Social, one must evolve…

Google Puts Money in the Pockets of “How To” Experts with Introduction of Helpouts
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Google Puts Money in the Pockets of “How To” Experts with Introduction of Helpouts

In a move to help people make some cash off their free knowledge, Google launched a tool called Helpouts on Tuesday in which people can pay to get help from experts over a live video chat similar to Google Hangouts. Anyone who is a teacher or expert on a topic can trade their services for payment, either…

Who Reigns Supreme in a World of Internet Wars?

Click on Image to Enlarge   The internet wars have waged for over 20 years. And with it, we’ve seen the fall of titans (AOL, MySpace, AltaVista), the longevity of steady powers (Google, Yahoo!, Amazon), and the rise of sleeping giants (Facebook, Twitter). To the average internet user, we have our homepages and our go-to…

News Update _ Yahoo Tumblr Ads
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Yahoo Throws Analytics Platform, DataSift, into Bed with Tumblr

  Tumblr has teamed up with Social analytics firm DataSift to provide users with information about consumer engagement and sentiment. Their intent is to assist brands in knowing who their audience is and what that audience wants. At least that’s how the story is positioned right now. Most internet buzz speculates that this is a move…

NewsUpdate_Instavideo-Kills-Vine
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RIP Vine: Facebook & Instagram Announce Killer New Video Features

UPDATE:  Looks like Instagram Video will only work on Android phones with the Jellybean Operating System (4.1.2) or higher. We apologize if your phone can’t handle it … but who’s fault is that really? Thanks to Instagram, the world I live in (Facebook) has become obsessed with filtering photos to look like a Polaroid snapshot…

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