Theories

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How ‘Ridesharing Works’ Spent Themselves Into Losing on Prop 1

The most expensive marketing/advertising campaign spent on politics in Austin, TX, for Prop 1, just lost because it spent too much. Let me tell you how. Whether you live in Austin, or not, you’ve likely already heard about the campaign for Prop 1. This fight ticket was labeled as Uber / Lyft vs. The City…

Bare Knuckle Boxer
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My Busy Can Beat Up Your Busy

“Hey Brad! How have you been?” “Oh man, good, just busy as all hell. Trying to come up for air.” “Oh, I know just what you mean! I’m so busy, I was out of town 4 of the last 5 days, selling my house, onboarding new clients. I need an assistant.” “Tell me about it!…

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Traditional PR Lacks Trackability, but Still Necessary for a Successful Campaign

Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and…

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Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution…

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A Journalist Wrote this Blog … and I have a Degree to Prove it

I recently attended a press event for the grand opening of a restaurant. There, sticking out among all the slacks, dresses, and neatly pressed shirts, was a young man, hair in disarray, wearing a black tank top and cargo pants. I was later told, much to my surprise, that this young man, who looked no…

A Look at Traditional PR through the Years  (Infographic)
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A Look at Traditional PR through the Years (Infographic)

With all of the discussion we’re having this week about new tactics in old PR, it got our team wondering … what all has changed since the beginning of traditional PR? Well we found this awesome infographic put together by InkHouse.com that perfectly paints the picture of then verses now!          …

Blogs are Not Dead, You are Killing Them … DUMMY!
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Blogs are Not Dead, You are Killing Them … DUMMY!

It always amuses me to see people emphatically write the statement, “Blogs Are Dead;” not only because this battle cry is usually posted on (you guessed it!) a BLOG, but also because it is a blanket statement that is neither tested nor really understood. I question whether these media mavens really know what a blog is; because…

How Social Media Won the Super Bowl
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How Social Media Won the Super Bowl

If you’re going to have an event televised and viewed by over 100 million people, it’s safe to say marketers will be licking their chops at the opportunity such an event affords them. And it’s not just a big day for those few who can afford commercial spots during the Super Bowl. In the middle…

Tracking Social Media Results Starts with Looking at ALL the Numbers
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Tracking Social Media Results Starts with Looking at ALL the Numbers

OH the age-old debate … how do we track the ROI of Social Media? I love this debate. Although “age-old” really only encompasses the last 3 years or so, it’s the most frequently debated and discussed topic in marketing today. There are many opposing viewpoints on the answer: some disbelieve the ability entirely, others point…

The Sales & Marketing Problem – How to Dissolve this “Continental Divide”
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The Sales & Marketing Problem – How to Dissolve this “Continental Divide”

  One benefit of analyzing companies from the outside-in is that I pick up on many things in an organization that often go un-noticed by leadership. For instance, I can assess what’s wrong with a marketing strategy in a way that a CMO cannot, because I have an unencumbered perspective. I most often observe that…

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Your CEO doesn’t need to be on Social Media

  An infographic – recently published on CEO.com – questioned the Social Media activity (or lack thereof) amongst Fortune 500 CEOs. Frankly, I’m shocked more that this surprises anyone. The infographic, and accompanying article, present some interesting statistics about the minimal activity of those CEOs, coupled with observations on the increasing success for companies with…

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Embedded Posts Offer Brands the Power to Control their Message

Google+ (the long ignored middle-child of Social Media) has been a tough sell for the forward-thinking Google Empire. Between big brother Facebook – and its rebellious little sister Twitter – Google+ has done everything it can to stay relevant, mostly by making sure it offers the same things that the other guys do. Currently Google+…

The Good Ones Always Die in Threes … and Google Reader is the Next to Go
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The Good Ones Always Die in Threes … and Google Reader is the Next to Go

Don’t forget (if you’re a Google Reading fool) that starting today your favorite knowledge-hoarding tool is joining some of its predecessors in the technology cemetery! We’re not really sure what all the drama is about though; Google has at least two other options for readers with Feedly & Currents. Check them out in the Play…

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Google Analytics, You Failed Me for the Last Time

One major rule of Social Media marketing is to track everything, and at Speak Social we take that responsibility very seriously. When certain content goes out for clients that I suspect will perform well, I monitor its performance closely. I pride myself on knowing when and where every click happens. That is where this story…

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