SXSWi Panelpicker

Speak Social Team Needs Your Vote to Present at SXSWi 2013

SXSWi PanelpickerSpeak Social is taking the next leap into thought leadership in Austin … presenting at SXSW Interactive! Several members of our team collaborated on two stellar topics about the changing world of marketing. However, in a pool of 3,000 killer topics, we need your vote to stand out amongst the crowd! Take a look at our entries, we’d love to get your vote of approval. We know that it does require you to create an account with SXSW Panelpicker, but you’ll also get all the latest SXSWi updates. Is that really a bad thing?

 

Click on the headline of each submission to go to panelpicker.sxsw.com where you can make an account and give us the thumbs up!

 

Thanks so much to our dedicated fans for following our growth and sharing in our success!

 

ENTRY:  USING ART TO CUT THROUGH THE MARKETING NOISE

 

Stephanie Bogus PresenterAnyone with a computer can create content. This point is driven home – like a nail to our brains – every time we log on to the internet.

 

Sure a lot of what we see is creative and entertaining, but once you live in a world where messaging surrounds you, how is anything supposed to stick?

 

This is a pain point for artists and marketers alike, which is why we’re seeing these opposing forces team up for brands.

 

For both marketers and artists, this relationship often leads to dollar signs. However, the artist is left with an inner battle,

 

“Am I a marketer, or am I an artist?”

 

“Is there a difference?”

 

“Do I care anymore?”

 

In this panel we ask artists, musicians and marketing leaders to define the line between marketer and artist.

 

If there is one.

 

ENTRY:  CAREFUL WHAT YOU WISH FOR: THE COST OF VIRAL

 

Brad Bogus PresenterThis is the story of Adalia Rose, a 5-year-old girl with Progeria (a rare aging disease). Her mother started a Facebook page for her to interact with friends. Overnight, thousands started following her. Within a month, it was over 2 million with a reach over 20 million.

 

The fame brought out a slew of people making fun of her, accusing the family of using her for monetary gain, death threats and more. All the family could do was focus on the negativity, which exacerbated the issue.

 

This presentation will address how to handle the train of unexpected fame, and the accompanying negativity. We converted that wave of negative PR into something that helped the family’s cause; something that served a greater good. We will discuss the specific plans we executed, and how we used certain tools and methods to create a groundswell of positive response that crushed the negativity.

 

Haters and trolls will inevitably come out of the woodwork to assault new-found popularity. So what do you do?


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Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper, and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually the world moved online to blogs and Social Networking, and her focus shifted. Stephanie Bogus on Google+ @StephanieBogus


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