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These Super Bowl Advertisers Know the Equation to Viral Video

You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people:  Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment, and Celebrity Endorsements.

The general principle is, “if you can make me feel something, I’m going to share that feeling.” I don’t know if you would agree, but I think these brands nailed their viral categories!

 

 
____Humor______
Hyundai & Dad’s Sixth Sense

Humor is easier said than done, one false move and you’re about as funny as my granpa’s 45-minute jokes.

 

___Nostalgia______
Toyota Teams Up with The Muppets & Dannon Gives Us Back ‘Full House’

If you can make me look back fondly on my childhood it’s well worth a like or share.

 

___Heart______
Coke Shows Us that the World can be Beautiful

Don’t go breakin’ my heart … but you can tug on its strings for some attention.

 

___Identity______
The 80s Call Radio Shack

Make me part of a group, in the know, special because I “get it” and “others don’t.”

 

___Tears______
Chevrolet Life in Honor of World Cancer Day

This beauty could have fit in a bunch of categories (the Holy Grail of Viral Video), but the strongest was the tear that miraculously rolled down my cheek and clicked that LIKE button for me.

 

 

___Cute Animals______
A Puppy, Horse & Budweiser Walk into a Barn

I don’t have to explain this one, do I?

 

 

___Capturing The Moment______
Tide ‘Newsjacks’ Everybody

Being there with your own personal content in the minute that news is breaking is one of the hardest (but well-rewarded) feats of marketing. Tide  didn’t purchase one ad that I could find, but they had content up on Twitter almost the minute after everyone else’s commercial. This is what we call “newsjacking.” knowing that people will be searching for a particular piece of content online, why not have something from your brand there in the top results? 

Tide Newsjacks everyone for Super Bowl 48

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

___Celebrity Endorsements______
Scarlett Johansson for Soda Stream

If Scarlett says to do it, I’m-a-do-it. No questions asked.

 

 

 


Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper, and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually the world moved online to blogs and Social Networking, and her focus shifted. Stephanie Bogus on Google+ @StephanieBogus


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