You’ve heard it before, hell we’ve said it before, “There is no surefire equation to making content go viral.” Well I’m here to take that back. There absolutely is an equation, and it involves tugging on the strings that get an emotional response from people: Humor, Nostalgia, Heart, Identity, Tears, Cute Animals, Capturing The Moment, and Celebrity Endorsements.
The general principle is, “if you can make me feel something, I’m going to share that feeling.” I don’t know if you would agree, but I think these brands nailed their viral categories!
Hyundai & Dad’s Sixth Sense
Humor is easier said than done, one false move and you’re about as funny as my granpa’s 45-minute jokes.
Toyota Teams Up with The Muppets & Dannon Gives Us Back ‘Full House’
If you can make me look back fondly on my childhood it’s well worth a like or share.
Coke Shows Us that the World can be Beautiful
Don’t go breakin’ my heart … but you can tug on its strings for some attention.
The 80s Call Radio Shack
Make me part of a group, in the know, special because I “get it” and “others don’t.”
Chevrolet Life in Honor of World Cancer Day
This beauty could have fit in a bunch of categories (the Holy Grail of Viral Video), but the strongest was the tear that miraculously rolled down my cheek and clicked that LIKE button for me.
A Puppy, Horse & Budweiser Walk into a Barn
I don’t have to explain this one, do I?
___Capturing The Moment______
Tide ‘Newsjacks’ Everybody
Being there with your own personal content in the minute that news is breaking is one of the hardest (but well-rewarded) feats of marketing. Tide didn’t purchase one ad that I could find, but they had content up on Twitter almost the minute after everyone else’s commercial. This is what we call “newsjacking.” knowing that people will be searching for a particular piece of content online, why not have something from your brand there in the top results?
Scarlett Johansson for Soda Stream
If Scarlett says to do it, I’m-a-do-it. No questions asked.