If you’re an avid follower of Speak Social, you might remember a story we published a few months back about our leaders, Brad & Adam, meeting with a group of Pakistani delegates at the request of the U.S. State Department to discuss our methodologies in Social Media. Well we must have pleased someone (or at…
The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution…
I recently attended a press event for the grand opening of a restaurant. There, sticking out among all the slacks, dresses, and neatly pressed shirts, was a young man, hair in disarray, wearing a black tank top and cargo pants. I was later told, much to my surprise, that this young man, who looked no…
Article Courtesy: The Thrillist Whether you plan to jump in head first or stay far, far away — it’s inevitable, SXSW is upon us. We all know that with all the innovation and fun that comes with a festival of this magnitude, so do the people… and boy do they keep coming. And coming. While it’s impossible…
Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think…
OH the age-old debate … how do we track the ROI of Social Media? I love this debate. Although “age-old” really only encompasses the last 3 years or so, it’s the most frequently debated and discussed topic in marketing today. There are many opposing viewpoints on the answer: some disbelieve the ability entirely, others point…
UPDATE: Looks like Instagram Video will only work on Android phones with the Jellybean Operating System (4.1.2) or higher. We apologize if your phone can’t handle it … but who’s fault is that really? Thanks to Instagram, the world I live in (Facebook) has become obsessed with filtering photos to look like a Polaroid snapshot…
We started Speak Social at a time when Social Media was largely undefined. You couldn’t find white papers or case studies documenting the statistical proof of how well it worked, or how much money businesses generated through this new tool. We knew a lot had changed, and that wasn’t slowing down; in fact, the pace…
<Article Co-Written by Adam Price> The dust of the election has settled a bit, giving analysts from the business and marketing realms a chance to look at total spending on all…
The recent trouble Facebook got into regarding privacy regulations has made me consider some generational attitudes that I feel will define Social Media moving forward … but I’ll get there. Privacy has been an ongoing issue for Facebook. Since the release of the recent apps Timelines and Frictionless Sharing, users can now, with the…
Klout’s new algorithm came, saw and shook the world for many Social Media professionals. Over the past few weeks, the blogosphere has been saturated with anti-Klout articles. People scoured the interweb (I love that word) for every possible story, sourcing any and all material that discredits Klout by highlighting even the smallest chink in their…
About a month ago, Klout unveiled another round of major changes to their platform. The most exciting of these changes (at least according to us) is the ability to link Facebook fan and business pages to the Klout account of our clients. It’s OK if this is news to you, this change flew completely under the radar. Klout did not post an…
