“The house you were born in.” It’s a romantic sentiment that equates to an eternal fondness for the place where one takes his or her first breath of life. One visits the place later in life, perhaps during one’s mid-life crisis, and the memories of where one learned to walk, talk and chew with his…
If you’re an avid follower of Speak Social, you might remember a story we published a few months back about our leaders, Brad & Adam, meeting with a group of Pakistani delegates at the request of the U.S. State Department to discuss our methodologies in Social Media. Well we must have pleased someone (or at…
The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution…
If we’ve learned anything from past years, it’s that typical January blogs attempting to prognosticate major advancements in the coming year are worthless. The unpredictability of Social Media (who saw Snapchat taking over the world?) and technological advancements makes peeking through a crystal ball impossible; if one wishes to succeed at Social, one must evolve…
An infographic – recently published on CEO.com – questioned the Social Media activity (or lack thereof) amongst Fortune 500 CEOs. Frankly, I’m shocked more that this surprises anyone. The infographic, and accompanying article, present some interesting statistics about the minimal activity of those CEOs, coupled with observations on the increasing success for companies with…
Google+ (the long ignored middle-child of Social Media) has been a tough sell for the forward-thinking Google Empire. Between big brother Facebook – and its rebellious little sister Twitter – Google+ has done everything it can to stay relevant, mostly by making sure it offers the same things that the other guys do. Currently Google+…
One major rule of Social Media marketing is to track everything, and at Speak Social we take that responsibility very seriously. When certain content goes out for clients that I suspect will perform well, I monitor its performance closely. I pride myself on knowing when and where every click happens. That is where this story…
Today is the day of Internet blackout; a day where many websites and Social Media channels decided to become unavailable to users in protest of the pending SOPA / PIPA (Stop Online Piracy Act / Protect Intellectual Property Act) bills being discussed in Congress. Wikipedia is one of the most vocal of these sites, but…
YouTube has the most to lose, and their reasons for opposition are the same as the other networks: if users commit copyright violations and upload said content to their site, these acts will make YouTube responsible for heavy fines and policing just by being a platform that users break the law through. Currently, the Digital…
The recent trouble Facebook got into regarding privacy regulations has made me consider some generational attitudes that I feel will define Social Media moving forward … but I’ll get there. Privacy has been an ongoing issue for Facebook. Since the release of the recent apps Timelines and Frictionless Sharing, users can now, with the…
Klout’s new algorithm came, saw and shook the world for many Social Media professionals. Over the past few weeks, the blogosphere has been saturated with anti-Klout articles. People scoured the interweb (I love that word) for every possible story, sourcing any and all material that discredits Klout by highlighting even the smallest chink in their…
