If your readership analytics fall flat month after month, the problem might not be with what you’re writing about–it might be a problem with the way you format your words. Before you publish that next online article, take a moment to consider whether the following three reader types get what they need out of your content.
If your headlines are good enough, you might get this fast reader to stay for your big finish. For this reader make sure that you have a pointed headline, subheads on each new topic, and a useful conclusion that answers the problem presented in the headline.
This reader has just enough time for your headlines and words that stand out in each paragraph to add a little context before the big finish. Consider making critical points stand out in your online writing.
Then you have your interested reader who has the time to soak in each word of your article, so don’t cheat poor Theo by putting your best work into the headlines. Give the people something to think about with every word you choose.