Social Media created a power that everyone wants to harness, for several different reasons. Many people use this power for good, and those that try to use it for evil will quickly be burned. I am referring to the Influencer Model, a marketing method previously known as Brand Ambassadors. Sex is the most common example…
Moments after the release of Siri, the predictable “SEO is dead” articles began appearing everywhere. As someone who started in SEO, I pretty much always relegated these article topics to authors in need of blog reads. The SEO is dead prediction is probably only slightly older then SEO itself. That being said, the nature of SEO changes every…
Social Media Marketing vs. Influence Marketing Everyone is not equal. We do not all win prizes for showing up; we must put in the work. That is how grade schools operate now; everyone wins, no matter how bad the performance. We’re told we can be whatever we want, but we don’t all get to be…
Search Engine Optimization has undergone a great number of changes in the past few years, and not just to the Googlepage rank algorithm. Internet marketing is a fast-paced industry, and trends move quickly, so we can look forward to major changes in the future. Just a few years ago, developing an online business Marketing Plan was…
Engagement in its simplest form has changed very little throughout history. People still look for answers, and others provide solutions. Social Media marketing will not reinvent the engagement wheel. However, it has reshaped that wheel to fit this new vehicle of message distribution. As Social Media marketing moves out of infancy, and is further…
Having a Social Media company up and running for over a year now, I’ve had the good fortune to make many valuable mistakes. I’ve also been around just long enough to see many of my mistakes performed spectacularly by others. One of the most prominent ones I see Social Media managers make is the complete…
Despite the initial media blackout, a revolution is brewing. A movement originally known as Occupy Wall Street now engulfs nearly every major city: Occupy Boston, Occupy D.C, Occupy Chicago, Occupy Austin, and 147 others in the US alone (it has also spread internationally). The movement is in protest of corruption that stems from corporate…
Story and Photos by Rebecca Price Sometimes, things come together in just the right way, at just the right time. Sunday, October 23, 2011 was one of those days. Impossibly beautiful weather, a Mercedes Benz convertible, a $20,000 wardrobe from Saks Fifth Avenue, a private jet, a male model … not bad for a 17-year-old…
About a month ago, Klout unveiled another round of major changes to their platform. The most exciting of these changes (at least according to us) is the ability to link Facebook fan and business pages to the Klout account of our clients. It’s OK if this is news to you, this change flew completely under the radar. Klout did not post an…
