Articles by Andy Gonzalez

Andy Gonzalez

Andy focuses on capturing the attention of the communities that he builds for Speak Social. Our campaigns include various moving parts on multiple Social channels. A previous Project Manager for Integrated Technologies Inc., Andy held projects together with years of experience in streamlining process and communicating efficiently. These talents have made him a sought after Community Manager, earning him an invite-only position on the Klout Squad; something only awarded to those who prove their worth in Influencer Marketing. His success has also earned him the distinction of Rising Star in Social Media from Finger Candy Media. His blogs appear on Social Media Today, USAToday.com, FuseTV and DallasMorningNews.com. Most recently, he was written about on Gawker.com for his charitable online work with Team Adalia Rose. Andy Gonzalez on Google+ @AndyViral


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Are Instagram Automations Worth It?

  Automation is something that we’ve been dreaming about for decades. Just look at any old Jetsons cartoon and you’ll see it. Jane Jetson walks into a kitchen, pushes a few buttons and boom, dinner is done! While push button meals never ended up materializing (Sonic doesn’t count), other concepts around automations are at full…

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Twitch Hires Kate Jhaveri as new SVP of Marketing

Kate Jhaveri, who previously held senior VP of marketing positions at Twitter, Facebook and Microsoft, has been hired by Amazon’s Twitch to fill that same role. Kate Jhaveri led global consumer marketing at Twitter, where she was responsible for essentially all things marketing.  She left Twitter last August. In her new role at Twitch (a company…

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Unbarlievable: How to Be Horrible at Handling Bad Reviews

Let this be a lesson to you. If you give bad service, get a bad review and do a bad job at handling that review, you WILL get dragged by the internet. This bar started their day with 5 star reviews on every platform. Then their owner stepped in to handle the review you see…

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Traditional PR Lacks Trackability, but Still Necessary for a Successful Campaign

Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and…

Facebook Spam
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Slacktivism Won’t Change Our World, so Stop NOT Trying

LINK TO SHARE: http://goo.gl/Bg4Sr   I see a trend that is disturbing, frustrating and most certainly annoying. It is likely that your Facebook feed is littered with the images of American soldiers returning home, abused puppies, Jesus on a cross, cancer victims and anything else that has the potential to tug at your heart strings. Attached…

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The Grammys’ One Woman Social Media Team

Mashable posted an interesting article this morning about a woman named Lindsay Gabbler, who, by the way, is responsible for the entire Social Media presence of The Grammys. That is right … I said the ENTIRE Social Media presence. All you brand strategists and community managers should let that soak in for a second. Think…

Theory_Google-Analytics-Fail
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Google Analytics, You Failed Me for the Last Time

One major rule of Social Media marketing is to track everything, and at Speak Social we take that responsibility very seriously. When certain content goes out for clients that I suspect will perform well, I monitor its performance closely. I pride myself on knowing when and where every click happens. That is where this story…

Online Review Crybabies
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Are You Really an Elite Reviewer, or just an Online Crybaby?

  Online reviews … what a tangled web of opinions, truths and lies our world has weaved. Businesses have built entire operations around monitoring this monster. At Speak Social, Review Monitoring is one of the many important online services that we offer to brands. On a daily basis, we comb through review after review, thanking…

Facebook Graph Search Safe for Children
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As Parents, We Need an Online Dashboard to Monitor the Social Presence of our Children

    The world of Social Media has changed forever – again. That’s right, I know we’ve said it before, but this time I mean FOREVER. What can we credit with this permanent shift in Social thinking? Facebook Graph Search. If you don’t know what Graph Search is all about, I suggest you do a…

Blog Spam
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I Hate How You Shared This Blog

  No, I’m not talking about you, nice lady that shares articles she likes … I’m talking about YOU! Yes you Mr. Spamtastic. You know what I don’t get about you? There is absolutely no way on God’s green earth that your methods of batching and blasting tweets has ever paid-off for you.  Yet, you…

Twitter Scandal
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An Accidental Tweet: The Internet’s Version of the Sex Tape

By this point you must have heard a story or two about a brand or personality tweeting something inappropriate – something they would never want their followers to see or read. From Chrysler – to StubHub’s most recent slip-up – it seems like these things are happening more-and-more.   Could it be that Generation Now is…

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We Give Klout +K for Rollout of New Site Features

Starting today, and continuing throughout the upcoming weeks, Klout will unveil a redesign of their site accompanied by a new scoring system, and set of features. Though Klout users will be able to see their new Klout scores today, the redesign of the site will be a gradual roll out process.   The last few…

Social Media Blog
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20 Reasons Why Your Blog Sucks

My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way knowledge, or thought leadership. However, our community of Social Media professionals share these blogs based…

Social Media Marketing
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Communities are Bullsh*t

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble,…

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