Traditional-PR-Featured-Image
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Traditional PR Lacks Trackability, but Still Necessary for a Successful Campaign

Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and…

Facebook Spam
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Slacktivism Won’t Change Our World, so Stop NOT Trying

LINK TO SHARE: http://goo.gl/Bg4Sr   I see a trend that is disturbing, frustrating and most certainly annoying. It is likely that your Facebook feed is littered with the images of American soldiers returning home, abused puppies, Jesus on a cross, cancer victims and anything else that has the potential to tug at your heart strings. Attached…

Speak Social Blog
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How Waiting Tables Made Me a Better Business Owner

You’ve likely heard the phrase in the weeds at least one time in your life. Typically it means that you’re getting lost in the details, but if you ever waited tables, this phrase means something quite different … you’re overwhelmed by tasks. It happens in the restaurant industry when a hostess seats multiple parties all…

Startup Culture Blog
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Culture: The Foundation to Any Startup Dream

There is one word you’re probably hearing way more often since the dawn of internet startups …Culture. While it has always been an important element of a company, especially since the Social Media bubble began in 2007, it seems like Culture has taken its well deserved seat in front of the conversation about business. Even if it’s just…

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How ‘Ridesharing Works’ Spent Themselves Into Losing on Prop 1

The most expensive marketing/advertising campaign spent on politics in Austin, TX, for Prop 1, just lost because it spent too much. Let me tell you how. Whether you live in Austin, or not, you’ve likely already heard about the campaign for Prop 1. This fight ticket was labeled as Uber / Lyft vs. The City…

Speak Social Promo Video … We Get People Talking About Your Brand
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Speak Social Promo Video … We Get People Talking About Your Brand

Although there are a variety of projects that we’ve worked on over the past four years, if you ask our team what we do best, the answer is always “creating conversations.” This beauty of a video produced by the talented minds at Abstract Media, gives a little peek into how we set out to create a…

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How Many Hats Can You Wear on One Head?

  The other day I was having lunch at Roll On Sushi Diner in Austin, and something caught my attention. I watched as 9 or 10 people scurried about preparing food, filling drinks, taking orders and delivering bills. It took a team to complete my dining experience efficiently, and if only one person ran the…

Speak Social Team
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Owning a Business is a Lifestyle Saved for the Insane

  I must have something seriously wrong with me to put up with this stress. Everyone touts the benefits of entrepreneurship as if it is this choice that delivers you immediately into happiness … “keep chasing that dream, fool.”   At least while you’re struggling, poverty stricken, and stressing the hair from your scalp, you…

Marriage Equality
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Influencers Spread Equal Rights on Social Media like a Fast Moving Virus

When I get to the Speak Social office in the mornings, my routine is simple: I take my laptop out of my black messenger bag, plug it in the outlet behind my desk, and open Internet Explorer (no judgments please). I have three homepages that I check regularly: CNN, Facebook and Gmail. Normally, very little…

Speak Social North Austin Office
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Au revoir, West Anderson Lane

“The house you were born in.” It’s a romantic sentiment that equates to an eternal fondness for the place where one takes his or her first breath of life. One visits the place later in life, perhaps during one’s mid-life crisis, and the memories of where one learned to walk, talk and chew with his…

Speak-Culture_US-Delegates
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Speak Social & The U.S. State Dept … We Can’t Get Enough of Seeing That in Print!

If you’re an avid follower of Speak Social, you might remember a story we published a few months back about our leaders, Brad & Adam, meeting with a group of Pakistani delegates at the request of the U.S. State Department to discuss our methodologies in Social Media. Well we must have pleased someone (or at…

Measuring-Success-Speak-social-Image
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Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution…

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