Female Online Reader

The 3 Types of Online Reader

If your readership analytics fall flat month after month, the problem might not be with what you’re writing about–it might be a problem with the way you format your words. Before you publish that next online article, take a moment to consider whether the following three reader types get what they need out of your content.

Headline Helen

If your headlines are good enough, you might get this fast reader to stay for your big finish. For this reader make sure that you have a pointed headline, subheads on each new topic, and a useful conclusion that answers the problem presented in the headline.

Keyword Kenny

This reader has just enough time for your headlines and words that stand out in each paragraph to add a little context before the big finish. Consider making critical points stand out in your online writing.

Thorough Theo

Then you have your interested reader who has the time to soak in each word of your article, so don’t cheat poor Theo by putting your best work into the headlines. Give the people something to think about with every word you choose.

Want to see an example?
Read this other blog from Speak Social…

10 Ways to get the Benefits of Celebrity Marketing

Stephanie Bogus

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union. Eventually, the world moved online to blogs and Social Networking, and her focus shifted. Download Stephanie's Writer's Résumé

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